Buying a car in a saturated market can be difficult. Consumers have to consider numerous aspects of a vehicle to determine the correct purchase. While cars such as the F-series, Toyota and Honda have become the obvious choice for consumers, many vehicles on the market provide just as much value but get overlooked. When consumers inspect vehicles, they look at the safety, reliability and performance. While those are important aspects for consumers to consider, what most people aren’t aware of is that marketing plays a big role in their decision.
While Toyota has garnered a reputation for producing reliable vehicles, its marketing strategy has lured in consumers to inspect the car. If consumers weren’t aware of Toyota’s market presence, many consumers would not veer toward the brand.
Why is marketing important in car sales? Regardless of the quality that the automaker produces, if the market doesn’t feel that the car has a presence, they will avoid it. That is the reason that consumers overlook high-quality cars. The car might be reliable, provide great performance and have top-tier safety, but if the manufacturer hasn’t created a buzz around the vehicle, the sales will suffer. The automaker’s job is to make consumers aware of its vehicles. We scoured the market and gleaned sales figures of vehicles that provided reliability, safety and performance. Our search led us to discover great vehicles that have poor sales.C
25. Porsche Cayman
Porsche is the one brand that I never expected to experience dismissal sales. The 911 has done well for many decades, so when the German manufacturer unveiled a model that was similar but cheaper, most car pundits believed that it would sell like hotcakes.
According to Road and Track, Porsche sold only 2,800 Caymans in 2017. Although Boxter sales hovered around the 2,200 mark, Porsche expected the affordable, turbocharged flat-four engine car to sell much better. Maybe, Porsche should lower the price. Porsche sold 3,417 units in 2014, according to Car and Driver.
24. Lexus LFA
Consumers who thought that Asians could only produce reliable cars that didn’t provide performance swallowed their words when the LFA debuted. Not only did Lexus live up to its name of producing a reliable car, but the LFA had a V10 engine that was capable of producing a stellar performance, as well as a carbon fiber body.
Lexus had a limited production of the LFA between 2010 and 2012. Although the LFA wasn’t a practical car, it’s a model that consumers get to see once every decade.